Navigating the real estate market can be overwhelming, especially when choosing the right agent for what may be the largest financial transaction of your life. Whether you're looking to purchase a home, sell your home, or both, you can now privately compare personalized proposals from top-quality local realtors before you reveal your identity.
Enter AgentMarket, a Canadian-owned and operated North Vancouver-based startup that's transforming how buyers and sellers connect with top local real estate agents. Launched in Oct. 2024, AgentMarket is the only real estate platform that allows users to anonymously compare personalized proposals from real estate professionals — at no cost — helping you find the best agent at the best price, and ultimately, the best fit for your needs.
By eliminating the guesswork and empowering you with tailored insights, AgentMarket provides a hassle-free, seamless and data-driven way to find an experienced agent you can trust that aligns with your goals and values while potentially saving you thousands of dollars.
"AgentMarket eliminates traditional time constraints, enabling property owners to compare multiple real estate agents simultaneously without pressure or commitment, applying the same due diligence they would use when shopping for a mortgage, car or home renovation contractor," says Kimberley Knook, co-founder of AgentMarket.
Unlike other platforms in the space, AgentMarket is not a lead generator, and does not sell users’ contact information. Compared to traditional methods where contacting an agent leads to persistent follow-ups, AgentMarket's anonymous proposal system lets you evaluate options without sales pressure, giving you complete control over when and if you decide to connect.
"There's no risk for the buyer or seller and there's no obligation to move forward with an agent,” says Knook. “Your contact details stay anonymous and the only emails you'll receive from us are a follow up on the proposals you've received and potentially a phone call to get some feedback; we're not going to spam you with promotional materials.”
If your strategy has been to simply Google "top realtors near me," you're far from a streamlined selection process. With the field flooded with thousands of real estate agents, Knook recalls the inspiration behind the inventive platform. "Roughly 80 per cent of people go with the first realtor they talk to, mainly because they don't know where or how to compare an agent."
Flexible, user-friendly platform
For buyers and sellers, the platform is an innovative approach that offers significant advantages over the traditional word-of-mouth or online search methods. Rather than spending hours researching agents with limited information, you can request personalized proposals from top-performing professionals and compare their estimated listing prices, selling time, commission structure, and marketing strategies before making a commitment. Plus, you can request proposals from off-platform agents, too.
"The custom proposals provide you with a clear understanding of who has done the research, who has the experience of sales in your neighbourhood or even in your specific condo," says Knook. "Homeowners also wonder if it's the right time to sell and they use our platform to understand if they can get the price for their property they need for their next opportunity."
It's a straightforward process and provides unprecedented transparency. AgentMarket is a completely independent comparison platform with no affiliation to any real estate brokerage. The platform allows for unbiased access to agents across all companies, remaining focused on connecting you with quality agents who deliver exceptional results.
“The platform made it incredibly easy to evaluate different real estate agents,” raves C Kher, an AgentMarket user from North Vancouver. “Each proposal included estimated price ranges for our property, giving us a clear view of the market and helping us decide if it's the right time to sell. I was impressed by how some agents demonstrated detailed knowledge of our building and neighborhood, even referencing recent nearby sales. The proposals helped us quickly identify which agents had done their homework and understood our property's potential. Such a time-saver in finding the right agent!”
Pre-approved agents, unique value
Supporting an exclusive group of forward-thinking agents, AgentMarket is always looking to grow their network of professionals in all locations.
Licensed agents can join with a risk-free trial who have completed five-plus transactions in the past 12 months and who pass a quality assurance demonstration. With a nominal membership fee, agents can boost their local presence with an online public profile, get early access to potential new clients, access premium tools and more. Moreover, the platform is built for Canadian agents with targeted local marketing through Google Ads, Meta and local channels.
"AgentMarket is designed for confident real estate agents who know they excel in their field," reveals Knook. It's the perfect way for them to increase exposure and get their foot in the door with a client, and meet for a coffee."
"Our network consists of top-performing local agents that are willing to compete transparently because they trust that their proven track record and expertise will win clients over when given the opportunity to showcase their true value."
Buyers and sellers can fill out the quick and easy online request for proposal form to make an informed decision with confidence. For more information, visit agentmarket.ca or email [email protected].
