People are constantly seeking ways to enhance their experiences, this is particularly evident in the online entertainment sector. Audiences no longer want to be confined to classic black-and-white films; they desire high-definition, colour-rich visuals that offer a more realistic viewing experience. As a result, content creators are increasingly turning to new technologies to enhance their offerings.
For those wondering how these technologies are transforming the industry, this article provides the insights needed to understand the changes shaping the sector.
Entertainment in the digital age
Convenience is one of the major appeals of online entertainment in today's world, and this applies to all entertainment sectors. For instance, gamblers in the casino sector can now play at roobet.com from anywhere at any time without needing to access a physical venue.
You can imagine the benefits a brand can reap by adopting digital platforms, especially now that close to 5.35 billion people use the internet. And besides just allowing players to access entertainment conveniently, online platforms offer companies a lucrative opportunity to understand customers better.
Data has become the new gold. It is almost impossible for a business to flourish if it doesn’t maximize customer data. In fact, recent research noted that data-driven companies were 23 times more likely to receive new customers. You want to always align your products to customer preferences because, according to Superoffice CRM, this can lead to 60% profit more than if you don’t.
The role of mobile technology
It is no surprise at all that, according to Fortune Business Insights, the global online entertainment industry peaks at $99.98 billion and could expand to $261.23 billion in the next few years. Technologies like mobile have played a significant role in the sector’s expansion and could continue doing so. A recent Statista report revealed that, more than 60% of the world’s population watched videos using their smartphones.
Mobile technology for iGaming allows you to carry betting and gambling experiences as close as your pocket.
The rise of responsive designs
From our foregoing discussion, you can already tell that mobiles have become the primary entertainment access point for many people. But you wouldn’t want an inconsistent experience just because you are gaming on a smartphone—it should be as seamless as playing on a desktop. That is where responsive design comes in. It helps developers create websites and apps that work well on multiple screens. At a time when acquiring new customers has become very expensive, responsive designs can really help a brand to distinguish itself.
Artificial intelligence is making waves
AI is taking almost every sector by storm, and online entertainment is no exception. Well-known for its computational ability, this technology now allows companies to draw meaningful insights in real time. As we already hinted, online platforms have made it possible to access in-depth information.
AI can help break down enormous amounts of data into meaningful information. This enables companies to tailor experiences and provide products that perfectly align with customer experiences. Personalization is crucial for businesses seeking long-term success. In fact, Sender claims that 90% of leading marketers agree.
On top of that, it can actually reduce customer acquisition costs by up to 50%. Given that 90% of consumers favor companies with customized experiences, adopting this trend can really help a brand stand out. And what better way of customizing customer experiences than using artificial intelligence?
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