WHERE will Santa live if the ice sheets on the North Pole melt?
That's the cheeky question the David Suzuki Foundation is posing to the country, as climate change threatens the frozen ice sheets that cover the area where Santa Claus purportedly lives and works, building toys for Christmas each year.
"We're asking Canadians to do something novel and give a gift to Santa this holiday season," says David Suzuki in a release. "We have to help Santa, the elves and the reindeer evacuate the North Pole and find a suitable temporary workshop in Canada."
The money raised on the campaign will go to the David Suzuki Foundation's efforts to protect the Canadian environment and fight climate change.
Although the group acknowledges the lighthearted nature of the campaign, it's a serious message, said Suzuki, arguing climate change will impact more than just Santa, but Canadians across the country.
For more information or to make a donation, visit www.wherewillsantalive.ca.