Teresa Lake and Heather Lutz have elevated lounging to an art form, so it's fitting that their line of luxe sleepwear has taken over an art gallery space.
Lake and Lutz are the brains behind Paper Label, a brand of stylish but comfortable apparel that can be worn to bed, around the house, or even out and about. Their line is currently available in 30 Hudson's Bay stores across Canada, but they wanted to show off their versatile garments in a new way and recently opened a pop-up shop in the Artemis Gallery in Deep Cove.
"It's different to see a brand in a department store versus a boutique," says Lake, a Deep Cove resident.
The temporary store, simply called The SH( )P, carries the Paper Label brand in addition to a carefully curated collection of lounge accessories from Lower Mainland companies.
"We felt, given we are a sleep/loungewear line, we would surround ourselves in items that we would lounge with and invite other companies to join us," Lake says. "We picked people that we felt mirrored our design philosophy."
Shoppers will find soy wax candles from Vancouver Candle Co., vintage industrial lamps from East Van Light, textiles from Le Fil Rouge and ceramics by Jacqueline Robins. Other companies participating in the pop-up are Kermodi Living Art, Big Love Ball, I Wear the Headress, Vitruvi Aromatherapy, Pixel Paper Hearts, Think Ink, Carrall Street Canvas Company and Coconama.
The Paper Label inventory will be from the spring/summer 2015 collection, with a few fall pieces coming soon.
"This season, I think we infused the spring/summer with a little bit more fashion," explains Lutz, senior designer. "We have a jumpsuit and petal hems and really beautiful pants that people are coming in and buying and ultimately they're wearing them out, they're not just wearing them as loungewear or sleepwear."
With a focus on simplicity, Paper Label garments are available in main colours this season. There's an intense black, a subtle grey "and then there's this beautiful effervescent baby pink colour that just lights up everyone that tries it on," Lutz adds.
As with previous collections, the latest designs from Paper Label use the brand's core fabric, a soft and breathable Tencel/Spandex blend that Lutz says is both hypoallergenic and anti-bacterial.
"We've had yoga teachers that have come in and bought it to wear at yoga," she says.
The SH( )P had its soft opening last Saturday and held its official launch party Thursday evening. It will be open until July 26 at 104C-4390 Gallant Ave., North Vancouver. Hours are 10 a.m. to 6 p.m. Monday to Saturday and 11 a.m. to 5 p.m. Sunday.
