It's a phrase that's become synonymous with social media satire - Seabus Memes.
It began in April of 2018 as a modest comedy account that lampooned Vancouver's aquatic public transportation.
Today, Seabus Memes has amassed over 95,000 Instagram followers and become a sort of touchstone for local pop culture.
It wasn't until the coronavirus (COVID-19) hit that things really began to take off, much to the surprise of its creator, a graphic designer from North Vancouver. For obvious reasons, he wishes to remain anonymous; let's just call him Daddy Seabus.
"When I make these things I feel like people are going to know that it's fake, but 90 percent of people fall for it," he explains.
He now posts an average of 10 memes a week. There's even merchandise available, which helps generate a bit of income.
Seabus Memes isn't out to offend or denigrate any person or group but humour is subjective.
"I get lots of messages from people saying your posts are a little bit of light in the darkness for me in this time, and that makes it pretty worth it for me," says 'Daddy'.
The question remains: once the pandemic is over, will there still be enough comedic material to keep the content coming?
"I think there will always be something in the news; I'm not worried about it."