"The price of fandom has no limits."
That's the belief of B.C.'s film and tourism sectors that now is the time to showcase the province's marquee destinations for movie and television fans.
Cineventure is a new interactive system that shows maps and self-guided tours of filming locations of well-known programming across Metro Vancouver and most of B.C.
This includes the Emmy Award-winning series Shogun, Netflix's Virgin River, When Calls the Heart, Allegiance, and Riverdale, and beloved movies like Happy Gilmore, Twilight, and Deadpool.
"[Film and tourism] have operated in parallel, but really represent sort of iconic industries of B.C., and they both showcase how great this province is in so many ways, how they great the people are, and how great the geography is," Ryan McKee of the Cineventure team told V.I.A. on Thursday, March 6.
"The time was right for us to come together as two very like-minded industries and actually be bigger together and create something that fans from out of town and locals can get behind and get super excited about."
Cineventure: Season One has launched
McKee said it took roughly 18 months to build Cineventure's database after researching and collaborating with the film industry.
There are a total of 25 self-guided "routes" across Metro Vancouver on Cineventure for fans to follow. More are expected to be added in the months ahead.
The site also includes production stills to show fans where specific scenes were shot in hopes of providing an authentic adventure.
McKee said a key focus for the launch was outdoor locations instead of studios to encourage province-wide exploration.
People can use Cineventure as a way to get outside and for going on day trips and nature walks, which makes those landscapes feel inviting and more inclusive, McKee explained.
"One of the great things about the film industry is a ton of things are shot in Vancouver and downtown, but these small little [B.C.] communities, these small little cafes, these little nature trails, are big parts of the storytelling we do."
What comes next for the website in "Season Two"?
Cineventure hopes to introduce more immersive experiences for fans using the website to explore local film tourism.
A big component is augmented reality, allowing fans to see a scene come to life at the exact filming location, "creating a perfect alignment between fiction and reality," according to a news release.
McKee believes implementing this technological feature may not be far off.
"It's kind of dependent per production, per studio and things like that, and it's kind of working with them individually," he explained.
"There's certainly no kind of carbon copy of this. So it requires a lot of relationship management on a one-to-one level"
Other "season two" aims for the system include offering GeoCaching, an online scavenger hunt; dining experiences with local establishments; and bigger events similar to FanExpo in Vancouver or Comic-Con in San Diego for more fan interaction.
B.C’s film and TV industry contributed $5.4 billion to the province’s GDP in 2021-22. That same year, on the whole, B.C. tourism generated $18.5 million in revenue.
Cineventure, a joint collaboration with the BC Film Commission and Screen BC, was unveiled during a panel this week at the 2025 BC Tourism Industry Conference.
The six B.C. municipalities involved in the process to kickstart the website include Burnaby, Langley, New Westminster, Richmond, Squamish, and Surrey.
"We're probably a little overwhelmed by the amount of excitement we've seen, not just from the tourism industries and the different cities, but actually the studios, all the stakeholders that involved, the film offices, even actors that we've come to talk to and get involved in this project," added McKee.
"It really feels like people aren't looking for ways to say 'no.' They're looking for ways to get involved, and that's so uplifting for us."
